7 Important Steps in Choosing an MLM or Network Mktg. Company
Let’s get right to it shall we, as I am sure you are anxious to receive this information.
UNIQUE PRODUCTS – What factors go into making a product unique? First of all, there is no point in marketing a product that only a small percentage of the people are interested in. It has to be a product that will appeal to the masses. I also recommend that you go with a patented product, so that it cannot be easily copied.
SUPPORT NETWORK – Does the Company have a training program? If they do, it should be free and it should prepare you well for your future success. As a new person, you will need all the help and guidance you can get and you will want to feel confident that this guidance is reliable. The Company should also communicate quickly with you when any changes occur, so that you can immediately make any necessary adjustments.
SOLID MARKETING SYSTEM – Its a sad fact, but most Companies, regardless of how good they are, have inadequate marketing systems. The burden usually falls on the sponsor. If you are fortunate enough to have a very successful sponsor, then hopefully they will teach you how to succeed using their methods. These methods have to be easily duplicated. Remember, the average person must be able to do this. If they see their sponsor as being a person with out-of-the-ordinary capabilities, they might feel that they are unable to duplicate their methods. So, what you need is a Company that provides a marketing system that practically runs itself.
QUALITY AND SOLID COMPANY MANAGEMENT – Make sure you check out the founders of the Company and all the people they have hired in executive positions. Are these people highly qualified in their field? What are the Company plans for the future? What is their vision statement?
GLOBAL REACH – These days business is conducted on a worldwide scale on the internet. Can the Company’s product line be expanded into other countries? Just because they could logistically expand, does not mean that the product would be viable in those countries. You want to search for a Company that has a product that not only appeals internationally but that will prove to be successful regardless of where the people live.
COMPENSATION PLAN & INCENTIVES – Some people are so impressed with the product line, that they neglect to spend time examining the compensation plan. This could end up being a costly mistake. As an example, say your goal was to eventually make $5,000 a month. One company might state that to accomplish this, you would need 400 people on your team. However, the requirements of another company might be 550 people. This is important information for you to have, especially if the products are very similiar. When you are armed with these types of statistics, it is much easier to make an informed decision.
COMPANY PHILOSOPHY – DO THEY SUPPORT THE COMMUNITY – Is the Company involved in any philanthropic programs? Are they trying to make the world a better place to live in some small way? If they are not, then they are not likely to be very giving and considerate when dealing with their own associates and salespeople.
Experts, such as Paul Zane Pilzer, Robert Kiyosaki and Donald Trump have stated that there are going to be more millionaires created during the next ten years, than ever before in history. If you would like to be one of those new millionaires, then it is crucial that you make the right choice when searching out an MLM or network marketing company. It is my hope that by paying close attention to these seven points, you will be in a better position to align yourself with a winner.
