Automated Marketing Systems – Who Needs Them?

April 10, 2009 by · 4 Comments
Filed under: Automated Marketing Systems 

Anyone who is searching for automated marketing systems is probably

  • a big-business owner
  • a wanna-be marketers who has less time than money to spare

and both types are hoping to take the drudgery out of their marketing systems maintenance, implementation, and even its initial establishment.

But what are automated marketing systems and what do they do?

First, let’s look at the different elements that comprise this type of system.

1- Client attainment and retention

Client attainment can be achieved by using an automated lead generation system to get new prospects into your sphere of influence.  You buy leads, then you have methods fo rthese leads to enter into your sales funnel.  An example of this would be to buy leads then call them all using an automated phone dialer (more on that later)

Client retention can be automated via pre-made surveys sent to people getting autoresponder emails.  With autoresponders, you can send emails to potential clients and if you organize your email marketing strategies properly, you’ll be able send your prospects through the various stages of your sales funnel.

After client attainment is made, client retention methods kick in to make the whole thing work better.

Client attainment and retention are the bookends to automated marketing systems, the parts at the beginning and the end.

The next post here will discuss in more details the other methods that can be used to establish automated marketing systems and why some business models only need to use some of the marketing tools to succeed

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